Showing posts with label Some. Show all posts
Showing posts with label Some. Show all posts

Friday, June 19, 2015

The Tools of the Graphics Design Trade, and Why Some Things Never Change

The more things change, the more they stay the same–or so it seems, at least in the graphics design trade. I know. That seems like a strange observation in a field where designers are replacing their pencils for styli. It is true that the world of graphics design is radically different on a superficial level. But once you scratch beneath the surface, you will find the real tools of the trade to be remarkably unchanged:


Sketchpads


Trade a pencil for a stylus, and you are still holding a long, narrow, likely cylindrical tool for drawing sketches on some type of pad. Whether on a paper pad or an iPad, it is still a pad that holds your graphical ideas. It hardly matters if the medium is graphite and trees, or glass and silicon.

What has changed are the number and types of threats about which a designer has to worry. Before, the biggest threat was that someone may try to steel your work. Now, the bad guys can use your work to steel information from other people.


Since 2002, we’ve known that common image files could be used as viruses and malware. Today, the methods are even more sophisticated. While many designers use a Mac, which is generally free of viruses, some types of threats can still get through. That is why antivirus software for Mac devices is becoming more and more important, as it protects users during online browsing sessions and even safeguards social media accounts.


You still could use help:


  • Blocking dangerous websites

  • Protecting your privacy on Google+, Facebook, Twitter, and LinkedIn

  • Ensuring safe surfing for the whole family

Macs and iDevices make great tools for designers, but still need to be used with security in mind. The most insecure component of any system is always the user.


Photoshop


Every designer knows about Photoshop, even if they don’t personally like it. Like Excel for office workers, almost every designer has to use it in some capacity, even if they do not use the advanced features. Photoshop is a staple of the design world.


This expensive and intimidating piece of software, among other things, lets artists alter images, even to the point of removing parts of an image from its setting for use in an different context. Love it or hate it, due to its ubiquity in the design world, you kind of have to have a passing familiarity with it.

But photoshopping (in the generic sense) is not new. It is as old a scissors. Ever sense we have been able to capture images, we have had the ability to manipulate them.


Since long before computers, when it came to pictures, seeing was not believing. Our tools may be more advanced. We can definitely create better illusions, and better cover our tracks after doing so. But enhancing images to make the bold and beautiful even bolder and more beautiful is as old as film. Maybe older.


A Designer’s Eye


At the end of the day, none of the high-tech tools and gadgets mean a thing if you do not have a designer’s eye. Style is hard to define. Good taste is even harder. Yet there are those who have the eye for it, and those who don’t. If you don’t, none of the photoshop running iPads will turn you into a great graphics designer.


Just consider the world of logos. Some, like the golden arches of McDonalds, are instant classics. A good designer recognizes it for the graphical goldmine that it is, and has always been. PayPal as a company, seems to be taking a more hit-or-miss approach to design.


iPads, Surfaces, and Cintiqs are all fine devices. Just remember, it is not the device being used that matters, but the designer that’s using it.



The Tools of the Graphics Design Trade, and Why Some Things Never Change

Sunday, May 3, 2015

Some Easy Methods for Marketing Your Design Business



Up until now, your new design business has been like a well-kept secret. Your friends and family know that you’ve put your talents on the market, but not many other people do (like clients). Here is how to pique the public’s interest in a way that doesn’t lump you in a noisy self-promoting mess.


Marketing design over orange background
Image Source: Marketing Design via Shutterstock.


Promoting Your Name Online


Online marketing is a never-ending revolving door, with something new flying out at every turn. To stay relevant as a designer, especially an independent one, you can’t afford to let yourself get buried under all the other content coming at your audience from across the Internet. When you understand your business goals and your target demographic, you can start making yourself a fixture in your future clients’ lives. Some ways to achieve this include:


  • Blogging regularly, at least once a week, with a unique take on relevant topics. Occasional fun posts are okay too — describing the awesome trip you just took with your family or sharing your thoughts on the latest big-screen adaptation of your favorite book.

  • Linking to other design industry blogs, especially well-read ones, in your own posts. Connections with reputable sites not only builds relationships with those sites, but it also improves your online visibility.

  • Being an active member of online forums and the member communities of design websites, strengthening your community connection with your presence and authoritative insights.

  • Sharing your latest projects on visual-friendly social sites like Pinterest, Instagram, and Facebook. (Facebook and Twitter are also good for promoting your blog updates.)

  • Once you’ve established yourself as a voice in your field, asking other established sites if you can contribute to their website (articles, infographics, etc.). (Note that it helps if your content has received a lot of engagement, showing them they’ll receive similar results with an original contribution.)

In every promotional outreach, your brand image is key. If you look the same everywhere, thanks to your consistent profile pictures, business name, and writing style, the design community will begin to recognize you — which establishes your name among a well-sought after audience.


Engaging Potential Customers Offline


Never underestimate the power of good old print marketing to keep your top-of-mind awareness in your local community. Consumers feel a stronger connection to something they can hold in their hand than to anything that flashes by on a screen, evidenced by the fact thatdirect mail leads them to spend more. Print pieces such as locally posted flyers and oversized postcards put your work, your name, your logo, and hopefully your face in front of potential clients as they go about their daily activities.


These items should showcase not only your own skill, but what others say about you, so throw in some good reviews you’ve received. If you don’t have many reviews to pick from yet, ask for recommendations from those who have praised your work in the past. Don’t be afraid to name-drop some of your well-known clients (with their permission, of course). After enough exposures, those who view your materials might just look you up online.


Offline marketing doesn’t have to be restricted to pieces of paper in various shapes, either. Here’s a list of ideas you can use to get people noticing your business as you go about your everyday life:


  • Let clients know you’re thinking of them by sending them holiday cards that you design specifically for them. The personalization will stick out, allowing your service to become top-of-mind.

  • Have a superb business card to hand out while networking. Good design on such a small medium is one of the most powerful ways you can demonstrate your skill to future clients.

  • Hold a contest of your choice among local businesses, with the winner getting a free design service from you. This alerts potential clients to your existence and talents.

  • Stick a branded car decal or magnet on your vehicle, for promotion that is both affordable and garners a high view rate.

  • Consider running an ad or two in local print media, to reach a demographic that may not get online much, but enjoys unwinding with a magazine or newspaper. Anything you can do to expand your audience (without exceeding your ad budget) will help your visibility.

Most importantly, let people get to know you. Talk to them at business gatherings, at town events, in line at the coffee shop at lunch, wherever! If the conversation leads to what you do for a living, that’s a great opportunity; but if it doesn’t, don’t force it. Just establishing a pleasant connection between your face and your personal interactions may lead business later on.


Optimizing Both Strategies for Maximum Visibility


As always, your on- and offline efforts should work together. Being present and interacting in both fields is necessary for success. Design your promotional strategy around your intended clients. Prove that their business is worth your time and they’ll start to see you as being worth their time.


The optimum balance of print and digital marketing is different for every independent designer. Factors like the location, preferred media, and the level of market saturation will all have an impact on your marketing strategy. It may take you a few trial-and-error attempts to achieve the best return for your promotions, but even your small baby steps will help to make you more noticeable than you were before.


Finished


What have you learned in your journey to integrate your marketing efforts? Share your stories below!




The post Some Easy Methods for Marketing Your Design Business appeared first on Speckyboy Web Design Magazine.



Some Easy Methods for Marketing Your Design Business

Thursday, April 23, 2015

Some Common Legal Misunderstandings About Image Usage



The Web is visual. You have no option. Your website must use images. Colors and images create mood and emotion and both are important in buying decisions. But, where do you find good content images? Images that will not end up costing you dearly legally are really hard to find.


Every image you find online belongs to someone. A photographer has invested time, energy and expense to capture that perfect image, so they are entitled to be paid for its use. Sometimes people are willing to let you use their photos for free under certain conditions. You need to ask before you use any picture.


Below are some common misunderstandings about image use:


No image creative vector illustrations
Image Source: Image Creative via Shutterstock.


Images You Find Online


Every image belongs to someone. You can NEVER just take an image from another website, even if you link back. Sometimes the copyright owner will take you to court and sue you for thousands of dollars for using their image without written permission. There are many cases where this has happened.


You can never copy a photo you find on another website. That is theft. If you link back it is theft. If you use it in a meme or infographic it is theft. You must research any photo you use very carefully. That is the only way to stay out of court.


Public Domain Images


Public domain rules are anything but simple. An image might be in the public domain in one country but copyright in another. Some 60 year old images are automatically in the public domain, others are not.


You can find collections of public domain images but all carry health warnings. You cannot use even public domain images that contain recognizable photos of people or private property, including logos without signed releases from the model, property or logo owner.


Are Public Domain Images Safe to Use?


They are safer than most. They have the added advantage that you are not required to link back to the source. They are not 100% guaranteed safe though.


US Government Images


People often quote US government photos as being totally safe but the screenshot above shows they are not.


Are US Government Images Safe to Use?


Many are safe, but you still need to check. You also need to check for faces, logos and property rights issues in every photo.


Creative Commons


There are different creative commons licenses. You need to understand the limitations of each one. All involve linking back to the source. Some allow you to use the image commercially. (Use on a blog counts as commercial use.)


creative commons licenses
Screenshot Source


Photos that are licensed with a creative commons license rarely have model releases or property releases. Anyone who sees thin your photo can sue you in the courts for using their image without permission. The same is true if you have a picture of someone’s house or car. You need a signed release by the owner of any property depicted in your photo.


Are Creative Commons Images Safe to Use?


Maybe. You still need to check for earlier publication of the photo to make sure someone has not taken a copyright image and re-posted it as creative commons. You can also only use images that are licensed for commercial use, even if it is just to illustrate a blog post.


Flickr


Flickr is the single most widely-used source of website images. Anyone can post any image on Flickr and re-label copyright material as creative commons. Yes, it is illegal, but the copyright owner is going to come after YOU, not the person who re-labelled his copyrighted photo.


Even big players like the BBC have been caught using Flickr images without permission.


Are Flickr Images Safe to Use?


Probably if you hotlink the image rather than hosting it on your own server, but it is still best to take legal advice before doing so. Most Flickr images have no model releases or property releases, so using them opens you up to legal concerns because you cannot just use someone’s image without permission.


Pinterest


Every Tom, Dick and Harriet post pictures on Pinterest. These people do not check copyright or usage permissions. If you just take an image you find on Pinterest it is very dangerous.


Are Pinterest Images Safe to Use?



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They might be, but you need to check the image source and history to be sure. Pinterest images are highly unlikely to have model or property releases, so using them is never going to be trouble-free.


Free Stock Photos


creative commons licenses
Screenshot Source


The better website building programs, like IM Creator, include a section with free to use photos called IM Free, but there are still rules you have to follow. You can also use Pixabay although their database isn’t as rich as the aforementioned IM Free.


Sources of Genuinely Free Images


Free Stock Photo Sites


Free stock photo sites have some images available for free. You usually have to use an attribution link back to the site andd you still have to be careful to check for model and property releases.


Your Camera


No image creative vector illustrations
Image Source: Image Creative via Shutterstock.


You might think your own personal pictures are safe to use, but you still need property and model releases. Taking photos of the Eiffel Tower and using them can land you in hot water, because the owners of the Eiffel Tower have property rights and you need their permission to use an image of their property.


Even a street scene that includes people’s faces and cars can lead to trouble.


If you intend to take your own photos then you are best avoiding technology, faces and famous buildings


Bonus Tip:


A new emerging technology called “In Image Monetization” can allow publishers and webmasters to monetize their images, or create images from HTML code alone. imonomy, a pioneer in the in-image advertising field does just that.


creative commons licenses
Screenshot Source


Screenshot Source: https://tctechcrunch4011.files.wordpress.com/2013/05/screen-shot-2013-05-23-at-18-02-08.png


Through using their platform, you can actually get access to millions of copyright free photos as well as to generate additional income.


Your Thoughts?


Are you happy to take the risk of being caught? Where do you find images and what checks do you make? Please share your thoughts using the comments box below.




The post Some Common Legal Misunderstandings About Image Usage appeared first on Speckyboy Web Design Magazine.



Some Common Legal Misunderstandings About Image Usage

Thursday, April 9, 2015

Beyond Firefox, Chrome And IE: Some Lesser Known Browsers



You’re likely familiar with the web browsers Internet Explorer, Firefox, Chrome, and Safari; however, there are dozens of other options out there that range from simplifying the experience for casual users to including overwhelming numbers of testing options for the web development-minded.


These lesser known browsers may not have the same level of backing as the big four, but they often present a different way of looking at the web. These browser can provide tools that make it easier for web programmers and page designers to create sites that are easier to use for both human users and software interpretation.


Lynx


Lynx is an interesting alternative browser because it doesn’t use a graphic interface and instead opts for a text-only environment. While it’s completely lacking in the bells and whistles department, it makes up for it with its two targeted use cases. Lynx does not need powerful hardware to operate: it can run in operating systems as old as DOS386+ which means Lynx lets you browse the web on very old computers.


Lynx interesting alternative browser


The second use case is much more applicable for web developers. When you browse a website in Lynx, you view it similarly to how a machine or program sees it. If your site doesn’t make sense to you in Lynx, it won’t make sense to an indexing program that will substantially hurt the site’s appearance in web searches through Google, Yahoo, and Bing. Lynx makes it clear where a site is using graphics instead of text for functionality that can confuse software trying to interpret the page.


The text-only view is also great for looking into content structure and page hierarchy. For example, if the site’s title doesn’t appear immediately on the text page in Lynx, you have a content prioritization problem.


Lunascape


Unfortunately in the web development process, what you see when you view one of your pages isn’t necessarily what your audience sees. The big four web browsers use three different page rendering systems between them: “Trident” for Internet Explorer, “Gecko” for Firefox, and “WebKit” for Safari. These three rendering systems feature different CSS default values, interpret code with slight differences, and vary in support for advanced design features.


Web developers often have to test every page with three different web browsers open at any given time, which can quickly devour your system’s memory as well as generate an unwieldy amount of windows to manage. This is where Lunascape ORION enters the fray. While offering a similar web browser experience to the big four, it features a toggle button on the address bar that lets you switch between Trident, Gecko, and WebKit rendering on the fly.


Lunascape toggle button switch Trident Gecko WebKit


The browser also supports “Cascade view” which lets the developer view all three rendering systems side-by-side. While Lunascape offers a great general idea of how browsers will display pages differently, it doesn’t account for browser version differences.


Opera


Opera Software’s Opera browser is often mentioned alongside the big four browsers despite its comparatively small market share because of its contributions to web browser innovation as well as its reputation for reliability. Opera is built for a mainstream audience.


Opera built for a mainstream audience


It’s navigation is based around a launch page of most-frequently visited websites, so it works great for people who have more routine Internet use habits. If you’re looking for a similar experience that’s device agnostic, this browser is for you: it’s available on PC, Mac, Linux, iOS, Android, and Windows Phone.


SeaMonkey


SeaMonkey is a web browser that integrates several common desktop applications like IRC chat, e-mail, feed readers, and HTML editing into a singular program. It strives to be the only program you need to open on your computer for most of your software needs. This browser is actually a continuation of Firefox and Thunderbird’s predecessor, Mozilla, and shares much of its source code.


SeaMonkey web browser desktop applications IRC chat e-mail feed readers HTML editing


SeaMonkey’s HTML editor is an excellent companion tool for web development newcomers thanks to its easy, efficient graphic interface and on-the-fly previewing capabilities. It also has a nostalgia factor to it, heralding the best features from early 00s web browsing. The browser is available for Windows, Mac, and Linux devices.


Maxthon Cloud Browser


As its name implies, Maxthon Cloud Browser integrates cloud technology to enhance the web browsing experience. Using Maxthon is similar to using the big four browsers, except it offers a device-independent experience tethered by Maxthon’s cloud-app that does things like improve page rendering speed, sync browser data across devices, and download files to cloud storage instead of on the local device.


Maxthon Cloud Browser integrates cloud technology web browsing experience


The cloud storage feature is particularly useful if you’re the type of user that moves from device to device throughout the day. For example, if you find an MP3 podcast you want to listen to later while browsing the web on your phone on the train, you can store the file on the cloud so you can quickly access it from your work or home computer. The cloud storage method simplifies the issues of moving data from device to device, especially in cross-platform use cases.


Your MacBook laptop, Windows 8 home PC, Windows 7 work PC, Android smartphone, and iPad can easily move web downloaded files between each other with Maxthon. The browser also supports “Cloud Sharing” which lets you share content like images, links, files, and text with friends and coworkers that are also using the cloud service. Maxthon sports wide compatibility with devices running Windows, Android, OS X, iOS, Windows Phone, and Linux.


Vivaldi


The new browser Vivaldi (currently in technical preview) is a relatively new browser developed by Vivaldi Technologies. Founded by the former CEO of Opera Jon Stephenson and is targeted at former Opera users. Currently it’s available in 41 languages and runs on Windows, Linux and OS X. As Opera and Chrome it’s powered by the Blink engine and aims to recreate the features missing from Opera since it’s rendering engine change from Presto to Blink.


vivaldi quick commands notes websites speed dial tab stacks


Already implemented features include quick commands, notes on websites, speed dial and tab stacks. Vivaldi is especially interesting because it’s still ongoing development and feedback provided by the community has a real chance of getting heard and acted on. Because of the blink engine Vivaldi comes with the proved and good developer tools known from Chrome. So if you did not find your perfect browser give Vivaldi a shot.


Concluding


With all of these browser options and different versions running around in the wild on the Internet, it can be difficult for web developers to keep up with making sure their sites work well and degrade gracefully with older, less-capable browsers that don’t support modern web standards.


This is particularly problematic with browsers like Internet Explorer on computers running older operating systems like Windows XP that can’t upgrade to a newer version. Maybe some of the above browsers and their Add-ons can help make your next web project ready for the wide array of browsers out there.




The post Beyond Firefox, Chrome And IE: Some Lesser Known Browsers appeared first on Speckyboy Web Design Magazine.



Beyond Firefox, Chrome And IE: Some Lesser Known Browsers

Thursday, November 27, 2014

Treat Yourself to Some New Design Resources

Last week I shared the news of Design Cuts’ Birthday Bonanza celebrations and posted a list of popular fonts bundles I thought you guys might be interested in. It turned out you were so keen to grab them that you crashed their whole site! Alongside tasty fonts, general design resources also seem to be popular with my readers, so this week I’ve selected the best collections of vectors, brushes and actions that had previously expired, but are now available again for a limited time only.





Unfortunately this deal has now expired
Join the mailing list to be the first to hear about awesome offers like this in the future!



The All Inclusive Design Bundle


The All Inclusive Design Bundle


If you would like a bit of everything, the All Inclusive Design Bundle is a great choice. This deal is a mix of best-selling items from top creative marketplace authors, including fonts, vectors, textures, brushes, Photoshop actions, stock photos, and so much more! With a regular price 6, you’re really getting a fantastic deal with it being discounted to just .


Grab this deal now!


The Gigantic Vector Elements Bundle


The Gigantic Vector Elements Bundle


Have you ever wanted a whole stock vector library to yourself? The vector bundles that are being re-run are packed full of all kinds of resources. The Gigantic Vector Elements Bundle in particular has some lovely textures, floral patterns and vintage illustrations.


Grab this deal now!


The Ultimate Creative Vector Elements Collection


The Ultimate Creative Vector Elements Collection


The Ultimate Creative Vector Elements Collection is another variety pack of vector resources. The majority of items in this collection have been drawn by hand, giving your work an authentic creative feel.


Grab this deal now!


Go Media’s Ultimate Vector Collection


Go Media’s Ultimate Vector Collection


Go Media always springs to mind when you think of amazing vector resources. This 93% discount on their Ultimate Vector Collection was one of the early deals Design Cuts offered, so there’s a chance you might have missed it. This is a great opportunity to grab an awesome deal that expired a long time ago.


Grab this deal now!


4 bundles. 1000s of items. Up to 97% off!


These four deals were previously run for a limited time, so it’s great to have them available for a second time all at once! With discounts of up to 97% they’re exceedingly good value individually, but together they make a vast library that will cover you for all kinds of design projects. Check out the full listings of each deal and see which elements take your fancy.


The post Treat Yourself to Some New Design Resources appeared first on Blog.SpoonGraphics.





Treat Yourself to Some New Design Resources