Eco-Friendly Packaging Done Right In 20 Examples

There are thousands of cosmetic brands and natural beauty products available on the market these days. Customers are spoiled for choice when it comes to picking the next product to try in their daily beauty regime. To beat the stifling competition and stand out from the rest, many cosmetic companies have decided to go back to nature when it comes to applying branding exercises for their merchandise.

Here are 20 examples of product branding that adopts an eco-friendly, more organic and natural approach to cosmetics. By using sustainable packaging material like paper and reusable jars, fruits, flowers and leaves, as well as a nature-based color palette, these are some of the ways cosmetic branding is changing our perception of organic products.

What better way to drive home the idea of “natural beauty”?

IMAGE: Jenni Kupelian

IMAGE: Anna Trympali

IMAGE: Amélie Warnault

IMAGE: Andre Larcev

IMAGE: Grace Kuk

IMAGE: Anthropologie

IMAGE: mousegraphics

IMAGE: Maria Aksyuta

IMAGE: Boglárka Nádi

IMAGE: STUDIO POLKADOT

IMAGE: Louis Meeus

IMAGE: Publicon PR and Maciej Szczerba

IMAGE: Jennifer Boddam

IMAGE: Daria Gavrilina

IMAGE: Patrick Daley

IMAGE: Scott Kirkman, Mike Walter Nguyen and Spencer Harrison

IMAGE: alkisti papageorgiou

IMAGE: Brad Plogsted

IMAGE: Rebecca Stoeckle

IMAGE: Patrycja Koszyk

Now Read:
25 Examples of Brand Identity Design Done Right

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Eco-Friendly Packaging Done Right In 20 Examples

Eco-Friendly Packaging Done Right In 20 Examples

There are thousands of cosmetic brands and natural beauty products available on the market these days. Customers are spoiled for choice when it comes to picking the next product to try in their daily beauty regime. To beat the stifling competition and stand out from the rest, many cosmetic companies have decided to go back to nature when it comes to applying branding exercises for their merchandise.

Here are 20 examples of product branding that adopts an eco-friendly, more organic and natural approach to cosmetics. By using sustainable packaging material like paper and reusable jars, fruits, flowers and leaves, as well as a nature-based color palette, these are some of the ways cosmetic branding is changing our perception of organic products.

What better way to drive home the idea of “natural beauty”?

IMAGE: Jenni Kupelian

IMAGE: Anna Trympali

IMAGE: Amélie Warnault

IMAGE: Andre Larcev

IMAGE: Grace Kuk

IMAGE: Anthropologie

IMAGE: mousegraphics

IMAGE: Maria Aksyuta

IMAGE: Boglárka Nádi

IMAGE: STUDIO POLKADOT

IMAGE: Louis Meeus

IMAGE: Publicon PR and Maciej Szczerba

IMAGE: Jennifer Boddam

IMAGE: Daria Gavrilina

IMAGE: Patrick Daley

IMAGE: Scott Kirkman, Mike Walter Nguyen and Spencer Harrison

IMAGE: alkisti papageorgiou

IMAGE: Brad Plogsted

IMAGE: Rebecca Stoeckle

IMAGE: Patrycja Koszyk

Now Read:
25 Examples of Brand Identity Design Done Right

design-part-2/" onClick="_gaq.push(["_trackEvent", "readmore", "internal", "fancy-eco-cosmetics-branding"]);">

Eco-Friendly Packaging Done Right In 20 Examples

Calligraphy Meets Branding: 10 Beautiful Examples

Calligraphy is a beautiful discipline that everyone loves but few have mastered. The craftsmanship and personal style that it takes to write every word, can’t be reproduced on rigid, geometrically perfect typefaces. On the other hand, branding is usually associated with clean and minimalistic ideal shapes and solid colors, which are very far away from the calligraphic style.

But when you are brave enough to combine calligraphic elements to create a solid branding, good things can happen. To inspire here are a few examples of beautiful calligraphy work on branding and stationery:

Tote Bags by Dasha Levchuk

Stationery by Dasha Levchuk

Yes I Do Branding by Nayane Nathalie & Cristiane Amaral

Memorie Calligrafiche by Anna Schettin

Joe and Bee’s Wedding Invitation by Belinda Love Lee

Marrons by Gilányi Nóra

Buddhafields by Anagrama

Nathalie Marquez Courtney Branding by Belinda Love Lee

Franguini by Gonçalo Soares

Come Home by Javier Jabalera

Kawakami Woodware by Lisa Taniguchi

And the last tip: There is good news for those who are fans of calligraphy but really sucks on writing it. There are plenty of handwritten fonts that imitates a lot of calligraphic styles: brush pen, copperplate, simple handwriting, etc. And right now seems to be a big trend on releasing this kind of fonts. You can check the plethora of choices here on Creative Market.

Calligraphy Branding Tips

Calligraphy adds a human touch to the design. The freehand strokes can evoke human empathy or even luxury craftsmanship to a product, take this in mind and use it with caution. Products that are artisan, handmade, or even organic are some good possible targets for this technique.

With Calligraphy, it’s easy to create contrast. You can take advantage of the imperfect and non-geometrical strokes and combine them with solid colors and really big margins or a few pixel-perfect forms.

Great Calligraphy and Hand-Drawn Fonts

Not a master calligrapher? No worries. We’ve got you covered with these awesome fonts:

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Byron Galán is a graphic designer from San Salvador who founded Betype a Tumblr blog with more than 200k lovers of typography. He’s also the owner of other graphic design related blogs: Graphic Design Blog , Good Typography and You & Saturation. That’s a lot blogs for a single person but with a lot of passion is posible.
Calligraphy Meets Branding: 10 Beautiful Examples