Eco-Friendly Packaging Done Right In 20 Examples

There are thousands of cosmetic brands and natural beauty products available on the market these days. Customers are spoiled for choice when it comes to picking the next product to try in their daily beauty regime. To beat the stifling competition and stand out from the rest, many cosmetic companies have decided to go back to nature when it comes to applying branding exercises for their merchandise.

Here are 20 examples of product branding that adopts an eco-friendly, more organic and natural approach to cosmetics. By using sustainable packaging material like paper and reusable jars, fruits, flowers and leaves, as well as a nature-based color palette, these are some of the ways cosmetic branding is changing our perception of organic products.

What better way to drive home the idea of “natural beauty”?

IMAGE: Jenni Kupelian

IMAGE: Anna Trympali

IMAGE: Amélie Warnault

IMAGE: Andre Larcev

IMAGE: Grace Kuk

IMAGE: Anthropologie

IMAGE: mousegraphics

IMAGE: Maria Aksyuta

IMAGE: Boglárka Nádi

IMAGE: STUDIO POLKADOT

IMAGE: Louis Meeus

IMAGE: Publicon PR and Maciej Szczerba

IMAGE: Jennifer Boddam

IMAGE: Daria Gavrilina

IMAGE: Patrick Daley

IMAGE: Scott Kirkman, Mike Walter Nguyen and Spencer Harrison

IMAGE: alkisti papageorgiou

IMAGE: Brad Plogsted

IMAGE: Rebecca Stoeckle

IMAGE: Patrycja Koszyk

Now Read:
25 Examples of Brand Identity Design Done Right

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Eco-Friendly Packaging Done Right In 20 Examples