Enter to Win a License of Visual Composer, the Powerful Page-Building WordPress Plugin

Visual Composer is a powerful, multi-featured page-building WordPress plugin that you can use in conjunction with a WordPress theme, or as a standalone website development tool.

Visual Composer is built into many WordPress themes, and for good reason. It is the most intuitive and feature-rich page and post building plugin available on the market.

Lesser Known Things About Visual Composer

You can only get Visual Composer support and instant updates if you buy a product license, not if you buy a theme license that has Visual Composer included.

Only by buying a Visual Composer license will you get access to all of its features; most bundled WP themes have opted to disable certain VC features and functionalities.

Thus, by winning this giveaway, you will receive a free Visual Composer license that will allow you to use all of VC’s features and future upgrades!

What Visual Composer Can Do For You

Visual Composer is by far and away the most popular responsive drag and drop page builder plugin for WordPress. If gives you full control over your WordPress site, thanks to its combination of frontend and backend editors.

• The Frontend option does away with the need for an admin panel for managing content blocks. “What you see is what you get”, which is the way page building should be done. The frontend feature also allows you to view and test your page layout results on different devices, ensuring that everything is in accordance with your grid layouts.


• The built-in Skin Builder makes creating unique designs (and editing them) lightning fast and super easy by allowing you to ‘roll your own color theme’. You can select main, accent, hover, border, tab and navigation, and choose from a multitude of background colors with just a click or two.
  


• Extend Features – VC allows you to modify default content elements, or add your own shortcodes. There is even a Shortcode Mapper that makes adding elements easy, even for the non-developer.


• Advanced Grid Builder – VC has divided grid elements into four groups, post, post masonry, media, and media masonry, in addition to allowing you to create your own unique grid.


• Responsive – This feature is a given, but it is still worth mentioning. You don’t need to be a programming whiz, nor understand programming at all, to create user interfaces that will display correctly on all standard platforms and devices.


• Support – Support deserves a mention as a feature, since the availability of quality support is always important. The VC support team scores a definite A+.
  

Winning Terms

In order to win your free copy of Visual Composer, all you need to do is Log into Rafflecopter and Tweet about the giveaway and/or Like their fan page. The winner will be announced in one week from today. If you can’t wait until then, feel free to click the button below and learn more about Visual Composer. Good luck to all of you!

a Rafflecopter giveaway

Learn more About Visual Composer →

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Enter to Win a License of Visual Composer, the Powerful Page-Building WordPress Plugin

The 5 Steps to Visual Branding

There are tons of different ways to define a brand. Enterpreneur’s John Williams calls it “your promise to your customer.” Copywriting legend David Ogilvy described it as “the intangible sum of a product’s attributes.” re:Design’s Paul Biedermann gets a little more philosophical, defining it as “the essence of one’s unique story.”

In my opinion, it’s everything. Your whole company is your brand, from the lowest-ranking employees’ uniforms to how the CEO communicates. But one of the most important aspects is visual branding: the overall appearance of your company.

We’ve written about how to design a brand identity before, but today, we’re going to break the process down to the basics, analyzing each major component and how they fit into the whole.

Let’s start with…

1. Colors

Your color palette should be the first thing you pick out. Colors are the best starting point towards conveying the mood you want. And make sure you keep the common meanings of each color in your mind so that you can tap into them: bold, bright colors symbolize energy and dynamism. More subdued pastels calm the viewer. Warm colors and earth tones radiate down-to-earth comfort. Cool colors calm the viewer and subliminally inspire trust. Pinks and purples can symbolize sensuality and opulence.

Once you have an idea what general colors you want to use, you need to figure out what shades of them will best complement each other. There are tons of online generators, like Adobe Color CC, Palleton, and Color Hunter, that you can use, or you can pick out a pre-made library from a searchable database via a site like COLOURlovers.

As a final tip, once you’ve selected your colors, arrange them with the ones you expect to use the most first. These will serve as your base colors, and the rest will go to complement them.

This brand proposal for nutrition supplement company Nativetech makes brilliant use of bold colors arranged in simple, geometric shapes.

2. Iconography

In the words of Peter Gould, the logo is not the brand, it is the gateway to the brand. It should hopefully offer a preview of the kind of experience the customer will get from using your products. Generally, you also want to keep your iconography as clean and simple as possible, with a distinctive and bold design that can be easily identified from far away. In an increasingly media-saturated world, design is trending toward the simple, the easy-to-read, and the straight-to-the-point.

For a stunning example of hard-hitting and focused design achieved through simplicity, check out this concept ad campaign for the French Postal Service.

However, don’t take these as universal commands. Plenty of businesses, especially ones that pride themselves on luxury and craftsmanship, are still able to draw customers into their detail-oriented worlds with lush and ornate design.

Designer Ben Johnston is making quite a name for himself with his stunningly detailed and intricate illustrations and ad campaigns.

3. Typography

Like iconography, typography should also symbolize your company’s overall “feel.” Look at Caterpillar, with their solid, no-nonsense logo.

Then, contrast that with Hallmark’s script font that suggests handcrafting, sensitivity, and sentimentality.

Once you’ve picked out your header text, you’ll need to choose tasteful body fonts that complement it while continuing to contribute to your brand image, as well. A thorough guide to that can be found here. The short version, though, is that while you want your header text to be big, bold, and jump out at you, body text is meant to stay subdued and in the background.

4. Product and Environment Design

Web design is primarily made of shapes, colors, and type, so that is essentially covered by the last three entries. Where design enters the real world, however, is a whole different animal, requiring the consideration of layouts, textures, and three-dimensional shapes as well.

If your business sells the kind of products that need to be designed, it goes without saying that this is a crucial component to your brand, and you should go out of your way to make sure that the aesthetics of the product are in line with both the experience that you want to suggest the customer will get by using them and the overall feel of your brand.

Apple’s products are clearly all designed with sleek simplicity in mind. From The Week

The same goes for your brick-and-mortar store, if you’re the kind of business that requires one. Where possible, everything from the furniture to the lighting to the way the customers move through the store should go to enhance their brand experience and get them into the “mood of the company.”

This concept shoe store turns a mundane shopping experience into a futuristic escape from reality.

That leads us to our final entry, the element that doesn’t quite fit with the others, but makes them all fit together…

5. Cohesiveness

As we mentioned in the brand identity article, the first step towards creating an identity is to come up with a brief that sums up what you’re trying to achieve in your design scheme. That’s because, in order to be effective, all your design elements have to work together to tell the same message, and should look like they all part of the same whole.

One of my favorite examples of harmony in design is in Eight O’Clock Coffee, whose website, packaging, and advertising are bold, modern, and lively. Just like the product.

From Double Take Studios

Finally, feel free to break any of these rules in the name of interesting design, but you should at least know them beforehand so you can break them with a purpose.

Any further advice you want to add? Leave us a comment.

The 5 Steps to Visual Branding