This Beautiful Black Ink is Made From... Smokers" Lungs?

At this point, we all know that smoking is a bad thing because it’s been proven to cause cancer — but people are still smoking, so what do we do about it? One agency, BBDO Proximity Thailand, came up with a unique concept: use black ink made from the lungs of dead smokers in an ad campaign.

No seriously, that’s what they did.

The results are both beautiful and eerie.

A photo posted by @mintnionn on Mar 27, 2015 at 7:33am PDT

A photo posted by suquanbulakul (@suquanbulakul) on Mar 26, 2015 at 8:44am PDT

A photo posted by suquanbulakul (@suquanbulakul) on Mar 26, 2015 at 8:53am PDT

A photo posted by Pat Praphant (@patinfullhouse) on Mar 28, 2015 at 12:02am PDT

The Results

So did this crazy trick work? Apparently so. Adweek reports that signups in the foundation’s cessation program increased by 500 percent compared to the previous year.

Via AdWeek.

This Beautiful Black Ink is Made From... Smokers" Lungs?