Running a successful online presence requires a lot of effort and planning. One major part of this process is attracting a good deal of traffic. Your content, web design, search engine optimization, social media presence, etc. — all of this counts towards the number of visitors that your website can possibly attract.
However, the real game begins after you start getting visitors to your website. It is at this stage that you need to convert random visitors into loyal customers. This is where tools meant for analytics and insight come into play.
Today, in this post, I will be introducing you to one such tool that offers analytics and feedback: Hotjar.
What is Hotjar?
Hotjar is a powerful tool that helps you understand the requirements, behavior and needs of your website visitors in a better manner. You can measure user behavior, such as how users access your website, how they interact with your content, etc. and also keep track of user feedback.
As such, Hotjar combines both analytics and feedback into one impressive tool that lets you build a better platform for your users.
Essentially, Hotjar helps you design and build better websites and apps. By collecting user feedback and offering analytics, it lets you measure the scope for improvement, and enhance the overall quality of your website in general.
Features
There are many things that Hotjar brings to the table, such as:
- Hotjar is quite possibly the only tool of its kind that offers both feedback and analytics. You do not need to employ two separate tools, one each for feedback and analytics anymore.
- Unlike most other analytics tools, Hotjar does not stop at just web stats. Instead, it helps you read analytics in terms of user behavior. This can be very useful for UI and UX design of your website.
- Hotjar makes use of “heatmaps”, which can show you how users interact with your website across different devices, both desktop and mobile.
- Similarly, Hotjar lets you interpret funnels and other channels where you can learn areas where you are losing most of your visitors. In other words, Hotjar can help you overcome your shortcomings.
- Lastly, by making use of the feedback tool, Hotjar can help you ask your visitors some key questions, such as the usefulness of the given content, their experience with the web page in question, etc.
Pricing
Hotjar’s pricing model is fairly direct with no room for confusion. First up, you have the Free plan, which comes with limited set of features to help you test drive Hotjar and check out its features for yourself.
Then, you have the Pro plan, which costs per month, and offers unlimited metrics and feedback tools. If you wish to remove Hotjar branding, the Business plan can be of use for you, which costs per month.
Conclusion
Hotjar is an indispensable service that can literally help you improve your website manifolds. Whether you are a UI or UX designer, web developer, business analyst, product marketer or consultant, Hotjar’s analytics and feedback tools can make your life easier by giving you access to raw data and information that comes straight from your visitors and end users.
Thus, Hotjar is a handy service that can, at first, boost your website’s conversion rates, and second, improve the overall experience for your website’s visitors by helping them offer you feedback.
For a good period of time, Hotjar was in Beta, and having listened to constructive criticism and feedback from beta testers, the Hotjar team have finally come up with a killer product that can do much more than raw analytics: it can actually enhance the usability of your website.
Have you given Hotjar a try already? If not, go ahead and give it a shot. Also, make sure you share your feedback about this wonderful service in the comments below!
This post has been sponsored by Syndicate Ads.
The post Hotjar: All in One Analytics and Feedback appeared first on Speckyboy Web Design Magazine.
Hotjar: All in One Analytics and Feedback
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