Friday, November 2, 2012

Good Online Advertising or Simply Bad Taste?


I came across this banner ad on Weather.com today from Travelers Insurance. Given that millions of people are likely to be pretty miserable over the next few days to weeks, I’m trying to decide if it is being responsive to the news of the day or is just in bad taste.



Hurricane Sandy banner ad

Hurricane Sandy ad (click to view larger)



I’m on the fence — what do others think?







Good Online Advertising or Simply Bad Taste?

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