4 Killer Contents to put in your Website

For a company website, you must always include these 4 killer contents to give your visitors a clear understanding about your company & why they should choose to engage your company's services or buy your products.


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1. Company's Services Info or Product Information
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It depends wether your company is providing Services or selling Products.

You should ask yourself,
i. What kind of services your customers can benefit from your company
ii. What products that you customers can get from you

If you are providing many services or products, you should always group them into categories.
This offers a great convenience to your website visitors.
Remember they have only a few minutes or even seconds to spend on your website.

In addition to that, you must always inform your customer about your Unique Selling Proposition.
In simple term, why should I (as a customer) engage your service or buy from you?


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2. Your Client Portfolio or Customer Testimonial
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When your website visitors visit your website for the 1st time, they know nothing about you & your company.

To them, you are a Total Stranger.
This is the reason why you must give them CONFIDENCE in your company.
The most effective way to achieve this is through showcasing your client portfolio or customer testimonials.
(The best if you have both). When they see your strong client base or solid projects that you have done, they surely start to know that you are a Reliable & Trustable company.


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3. Email Address Capturing Form
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This is one of the most important part of the website. You must provide incentive/valuable information to entice your visitors to provide you their email address so that they can get these valuable information from you for free.

(eNewsletter is one kind of this). With this email database, you can start building trust & good relationship with them by constantly giving out valuable information that can benefit them.


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4. Contact Us Information
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This information is usually inside Contact Us page. You must always provide your Contact Information (contact number, email & office address) for your website visitors to contact you. You must also include a Contact Us/Enquiry Form for them to fill up & submit to your email. (Some people are just too shy to pick up phone & call you)