Sunday, September 6, 2009
Friday, July 31, 2009
How to Generate Sales from your Website?
Ok, now you have a Singapore website. So how do you make use of your website to generate traffic and sales? After all, it is all about making money to survive in Singapore.
One of the most common misconception that most of us have is: "Once I put up my website on Internet, it can generate sales or business enquiry for my company".
It is the BIGGEST misconception that 97% of business owners have. When you have your website on Internet, you can still end up with ZERO enquiry or ZERO sale.You might be thinking now, "Why does this happen? I thought when I put up my website, then it can generate business enquiries & sales for me."
The reason is simple: Everyday there are millions of website being put up on Internet. Due to these huge number of websites, people have NO WAY to find your website by chance when you are new. Then, you might ask: "So, how can I generate profit or business enquiry from my website?"
------------------It is Marketing. ------------------
You need to do Marketing to promote your website. Only when you do Marketing to attract visitors to your website,your website can generate business enquiry or profit for your company.
In fact, I can ensure you that all Marketing Campaigns or Strategies fall into either one of these 2 categories:
1. Online Marketing
2. Offline Marketing
Of course, Marketing is a Big Topic. To avoid overloading your brain with information now, I will reveal to you intensive information in my subsequent blog entries to make sure you get to implement them into your website to outperform most of the other companies that don't know this.
Stay tuned because if you miss out these information but your competitors are reading my entries, then you will lose out.
One of the most common misconception that most of us have is: "Once I put up my website on Internet, it can generate sales or business enquiry for my company".
It is the BIGGEST misconception that 97% of business owners have. When you have your website on Internet, you can still end up with ZERO enquiry or ZERO sale.You might be thinking now, "Why does this happen? I thought when I put up my website, then it can generate business enquiries & sales for me."
The reason is simple: Everyday there are millions of website being put up on Internet. Due to these huge number of websites, people have NO WAY to find your website by chance when you are new. Then, you might ask: "So, how can I generate profit or business enquiry from my website?"
------------------It is Marketing. ------------------
You need to do Marketing to promote your website. Only when you do Marketing to attract visitors to your website,your website can generate business enquiry or profit for your company.
In fact, I can ensure you that all Marketing Campaigns or Strategies fall into either one of these 2 categories:
1. Online Marketing
2. Offline Marketing
Of course, Marketing is a Big Topic. To avoid overloading your brain with information now, I will reveal to you intensive information in my subsequent blog entries to make sure you get to implement them into your website to outperform most of the other companies that don't know this.
Stay tuned because if you miss out these information but your competitors are reading my entries, then you will lose out.
Wednesday, July 22, 2009
4 Killer Contents to put in your Website
For a company website, you must always include these 4 killer contents to give your visitors a clear understanding about your company & why they should choose to engage your company's services or buy your products.
****************************************
1. Company's Services Info or Product Information
****************************************
It depends wether your company is providing Services or selling Products.
You should ask yourself,
i. What kind of services your customers can benefit from your company
ii. What products that you customers can get from you
If you are providing many services or products, you should always group them into categories.
This offers a great convenience to your website visitors.
Remember they have only a few minutes or even seconds to spend on your website.
In addition to that, you must always inform your customer about your Unique Selling Proposition.
In simple term, why should I (as a customer) engage your service or buy from you?
***************************************
2. Your Client Portfolio or Customer Testimonial
***************************************
When your website visitors visit your website for the 1st time, they know nothing about you & your company.
To them, you are a Total Stranger.
This is the reason why you must give them CONFIDENCE in your company.
The most effective way to achieve this is through showcasing your client portfolio or customer testimonials.
(The best if you have both). When they see your strong client base or solid projects that you have done, they surely start to know that you are a Reliable & Trustable company.
****************************
3. Email Address Capturing Form
****************************
This is one of the most important part of the website. You must provide incentive/valuable information to entice your visitors to provide you their email address so that they can get these valuable information from you for free.
(eNewsletter is one kind of this). With this email database, you can start building trust & good relationship with them by constantly giving out valuable information that can benefit them.
*********************
4. Contact Us Information
*********************
This information is usually inside Contact Us page. You must always provide your Contact Information (contact number, email & office address) for your website visitors to contact you. You must also include a Contact Us/Enquiry Form for them to fill up & submit to your email. (Some people are just too shy to pick up phone & call you)
****************************************
1. Company's Services Info or Product Information
****************************************
It depends wether your company is providing Services or selling Products.
You should ask yourself,
i. What kind of services your customers can benefit from your company
ii. What products that you customers can get from you
If you are providing many services or products, you should always group them into categories.
This offers a great convenience to your website visitors.
Remember they have only a few minutes or even seconds to spend on your website.
In addition to that, you must always inform your customer about your Unique Selling Proposition.
In simple term, why should I (as a customer) engage your service or buy from you?
***************************************
2. Your Client Portfolio or Customer Testimonial
***************************************
When your website visitors visit your website for the 1st time, they know nothing about you & your company.
To them, you are a Total Stranger.
This is the reason why you must give them CONFIDENCE in your company.
The most effective way to achieve this is through showcasing your client portfolio or customer testimonials.
(The best if you have both). When they see your strong client base or solid projects that you have done, they surely start to know that you are a Reliable & Trustable company.
****************************
3. Email Address Capturing Form
****************************
This is one of the most important part of the website. You must provide incentive/valuable information to entice your visitors to provide you their email address so that they can get these valuable information from you for free.
(eNewsletter is one kind of this). With this email database, you can start building trust & good relationship with them by constantly giving out valuable information that can benefit them.
*********************
4. Contact Us Information
*********************
This information is usually inside Contact Us page. You must always provide your Contact Information (contact number, email & office address) for your website visitors to contact you. You must also include a Contact Us/Enquiry Form for them to fill up & submit to your email. (Some people are just too shy to pick up phone & call you)
Monday, March 30, 2009
4 Killer Contents to put in your Website
All the times, our clients will ask us what information should they put into their websites.
For a website, you must always include these 4 killer contents to give your visitors a clear understanding about your company & why they should choose to engage your company's services or buy your products.
Company's Services Info or Product Information
It depends wether your company is providing Services or selling Products.
You should ask yourself,
i. What kind of services your customers can benefit from your company ii. What products that you customers can get from you
If you are providing many services or products, you should always group them into categories.
This offers a great convenience to your website visitors.
Remember they have only a few minutes or even seconds to spend on your website.
In addition to that, you must always inform your customer about your Unique Selling Proposition.
In simple term, why should I (as a customer) engage your service or buy from you?
Your Client Portfolio or Customer Testimonial
When your website visitors visit your website for the 1st time, they know nothing about you & your company.
To them, you are a Total Stranger.
This is the reason why you must give them CONFIDENCE in your company.
The most effective way to achieve this is through showcasing your client portfolio or customer testimonials.
(The best if you have both). When they see your strong client base or solid projects that you have done, they surely start to know that you are a Reliable & Trustable company.
Email Address Capturing Form
This is one of the most important part of the website. You must provide incentive/valuable information to entice your visitors to provide you their email address so that they can get these valuable information from you for free.
(eNewsletter is one kind of this). With this email database, you can start building trust & good relationship with them by constantly giving out valuable information that can benefit them.
Contact Us Information
This information is usually inside Contact Us page. You must always provide your Contact Information (contact number, email & office address) for your website visitors to contact you. You must also include a Contact Us/Enquiry Form for them to fill up & submit to your email. (Some people are just too shy to pick up phone & call you)
For a website, you must always include these 4 killer contents to give your visitors a clear understanding about your company & why they should choose to engage your company's services or buy your products.
Company's Services Info or Product Information
It depends wether your company is providing Services or selling Products.
You should ask yourself,
i. What kind of services your customers can benefit from your company ii. What products that you customers can get from you
If you are providing many services or products, you should always group them into categories.
This offers a great convenience to your website visitors.
Remember they have only a few minutes or even seconds to spend on your website.
In addition to that, you must always inform your customer about your Unique Selling Proposition.
In simple term, why should I (as a customer) engage your service or buy from you?
Your Client Portfolio or Customer Testimonial
When your website visitors visit your website for the 1st time, they know nothing about you & your company.
To them, you are a Total Stranger.
This is the reason why you must give them CONFIDENCE in your company.
The most effective way to achieve this is through showcasing your client portfolio or customer testimonials.
(The best if you have both). When they see your strong client base or solid projects that you have done, they surely start to know that you are a Reliable & Trustable company.
Email Address Capturing Form
This is one of the most important part of the website. You must provide incentive/valuable information to entice your visitors to provide you their email address so that they can get these valuable information from you for free.
(eNewsletter is one kind of this). With this email database, you can start building trust & good relationship with them by constantly giving out valuable information that can benefit them.
Contact Us Information
This information is usually inside Contact Us page. You must always provide your Contact Information (contact number, email & office address) for your website visitors to contact you. You must also include a Contact Us/Enquiry Form for them to fill up & submit to your email. (Some people are just too shy to pick up phone & call you)
Wednesday, March 11, 2009
Does my website need a CMS?
What is a CMS?
A CMS is a Content Management System, an online system that allows you to be able to login from any computer that has an Internet connection, and make changes and updates to your website quickly. http://en.wikipedia.org/wiki/Content_management_system
Do you need one?
If you have an informational website that you will be updating daily or weekly then yes a cms would be in your best interest so that you don’t need to worry about downloading and uploading files or paying someone to maintain your website which could be quite costly.
Most informational websites only change their information on a monthly basis or even bi-annually and it’s usually a minor change. If you hired a professional this would only be a small fee as most of these types of updates only take about an hour maybe 2 to have completed.
If you aren’t making changes to your website on a weekly basis then there is no reason to pay $40 - $75 per month just to have a content management system that you aren’t using… When you could have a static website, have it hosted for as little as $6 per month and have it updated for less than $200 per year.
Also if your looking to get news out to people on your website this doesn’t require a cms to run your entire website, you can setup a blog that fits in with your website for your news/press releases for a few hundred dollars as your hosting already has the capability to have the system installed again staying in the $10 per month range.
So before you sign on to a huge monthly fee maybe you only need to spend a few hundered dollars on a solution ( www.ipixelcreative.com )that gets a great looking website up with the information your customers need, with only a $10 a month hosting fee instead of $60 per month.
Another thing to consider if you need a full content management system is the the wordpress system you can get a great theme with lots of customization options for as little as $400 and it provides a full content management system (Sample Wordpress Theme) that can be installed into a $20 per month 1and1 hosting package.This way you have all of the same benefits as what cms hosted solutions offer but at a far more affordable cost.
Now for some businesses this won’t be enough if you are selling products you will need a full E-commerce system to process orders, receive payments, track inventory etc. etc. If you are thinking about selling your products online I usually recommend looking for a hosted solution through a company like 1and1, yahoo stores, and many others. These are the best way to get an online store running as most provide a way to process payments, as you can’t just put a website and accept all major credit cards you need to have a payment gateway, a way to track inventory etc. There is a lot of work involved with setting up an online store but using a hosted solution they are able to simplify it as they already have the backend for payment processing and shipping modules already setup for you to use.
A CMS is a Content Management System, an online system that allows you to be able to login from any computer that has an Internet connection, and make changes and updates to your website quickly. http://en.wikipedia.org/wiki/Content_management_system
Do you need one?
If you have an informational website that you will be updating daily or weekly then yes a cms would be in your best interest so that you don’t need to worry about downloading and uploading files or paying someone to maintain your website which could be quite costly.
Most informational websites only change their information on a monthly basis or even bi-annually and it’s usually a minor change. If you hired a professional this would only be a small fee as most of these types of updates only take about an hour maybe 2 to have completed.
If you aren’t making changes to your website on a weekly basis then there is no reason to pay $40 - $75 per month just to have a content management system that you aren’t using… When you could have a static website, have it hosted for as little as $6 per month and have it updated for less than $200 per year.
Also if your looking to get news out to people on your website this doesn’t require a cms to run your entire website, you can setup a blog that fits in with your website for your news/press releases for a few hundred dollars as your hosting already has the capability to have the system installed again staying in the $10 per month range.
So before you sign on to a huge monthly fee maybe you only need to spend a few hundered dollars on a solution ( www.ipixelcreative.com )that gets a great looking website up with the information your customers need, with only a $10 a month hosting fee instead of $60 per month.
Another thing to consider if you need a full content management system is the the wordpress system you can get a great theme with lots of customization options for as little as $400 and it provides a full content management system (Sample Wordpress Theme) that can be installed into a $20 per month 1and1 hosting package.This way you have all of the same benefits as what cms hosted solutions offer but at a far more affordable cost.
Now for some businesses this won’t be enough if you are selling products you will need a full E-commerce system to process orders, receive payments, track inventory etc. etc. If you are thinking about selling your products online I usually recommend looking for a hosted solution through a company like 1and1, yahoo stores, and many others. These are the best way to get an online store running as most provide a way to process payments, as you can’t just put a website and accept all major credit cards you need to have a payment gateway, a way to track inventory etc. There is a lot of work involved with setting up an online store but using a hosted solution they are able to simplify it as they already have the backend for payment processing and shipping modules already setup for you to use.
Sunday, March 1, 2009
Why Joomla Web Designing is a Better Option?
Joomla CMS is the latest rage in website designing. It is getting popularity due to its easy accessibility and dynamic features.
Hurray! I just completed creating a new website and that too ALL By my Own. Well thats the kind of freedom Joomla web designing has provided you. Your website will look and feel exactly the way you like it. You need not worry about designers fussing over your ideas, or the exuberant cost that you have to pay for good website designing.
Joomla Web Designing is a the easiest way so for being introduced for CMS (Content Mangement system of a website). For those who are still unaware of what Joomla exactly is, let me tell you, that Joomla is an open source content management system, that is used to build a website and used henceforth, for any editing that the website might require.
Small and Medium sized businesses that develop a medium sized website, are really really fond of this easy to use web designing technique. It is most suitable for those websites, that have a lot of content in their site, which needs regular changing and editing. Corporate websites, institutions, portals, and several others have used Joomla we designing successfully and have also declared it as the best web designing tool so far.
The reason why Joomla has been recognized with the best tool award is that it has an active community working for it and supporting it continuously. There are many plug-ins and extensions that come along with the Joomla package, to expand the functionalities of this CMS system. With Joomla you can make a simple 3-4 page website (the way I did for an experiment) or you can also create a forum or a blog from it. Manage client contacts, online library of documents, podcasts, calendars, gallery, booking system or videos.
The best part of Joomla web designing is that it also provides different levels of user access. This will help you keep track of your website management. Different rights can be given to different users to edit or change certain sections. All of this combined together make Joomla one of the best CMS tool introduced so far.
I must thank the brilliant minds behind it.
Hurray! I just completed creating a new website and that too ALL By my Own. Well thats the kind of freedom Joomla web designing has provided you. Your website will look and feel exactly the way you like it. You need not worry about designers fussing over your ideas, or the exuberant cost that you have to pay for good website designing.
Joomla Web Designing is a the easiest way so for being introduced for CMS (Content Mangement system of a website). For those who are still unaware of what Joomla exactly is, let me tell you, that Joomla is an open source content management system, that is used to build a website and used henceforth, for any editing that the website might require.
Small and Medium sized businesses that develop a medium sized website, are really really fond of this easy to use web designing technique. It is most suitable for those websites, that have a lot of content in their site, which needs regular changing and editing. Corporate websites, institutions, portals, and several others have used Joomla we designing successfully and have also declared it as the best web designing tool so far.
The reason why Joomla has been recognized with the best tool award is that it has an active community working for it and supporting it continuously. There are many plug-ins and extensions that come along with the Joomla package, to expand the functionalities of this CMS system. With Joomla you can make a simple 3-4 page website (the way I did for an experiment) or you can also create a forum or a blog from it. Manage client contacts, online library of documents, podcasts, calendars, gallery, booking system or videos.
The best part of Joomla web designing is that it also provides different levels of user access. This will help you keep track of your website management. Different rights can be given to different users to edit or change certain sections. All of this combined together make Joomla one of the best CMS tool introduced so far.
I must thank the brilliant minds behind it.
Wednesday, February 18, 2009
Why Does Your Business Need a Website
A website is an extremely valuable tool that will improve your existing marketing, sales, recruitment and customer support effort. In fact, if your business does not have online presence then you are losing sales opportunities. A good website will help you reach and retain customers.
If you are unsure as to whether or not your business could benefit from a website, simply take a look at the following benefits:
Increase your sales
A well built ecommence stall will almost surely increase your revenue. Shopping online is quick and easy; now more than 20 million people shop online purchasing everything from books to computers to cars to real estate to jet airplanes to natural gas to you name it. Also, don't be so quick to dismiss your product as one that can't be sold online. Nowadays, there is very little that can't be sold over the Internet. If you can imagine it, someone will figure out how to sell it online.
Reach more customers
Having your business website will enable you to reach potential customers not only in your neighborhood or city but also nationwide and even worldwide. Your website will open never before seen horizons for your business.
Improve your customer support efforts
Many consumers now search for information online prior to making a purchase at a brick-and-mortar store; your Web site may be the first chance you have at making a good impression on a potential buyer. Having your contact information online will also benefit your business. Making it easy to contact your representative and get driving directions to your location will not only increase your sales online but will also bring local customers to your store or office.
Many customers ask the same questions over and over again. You can effectively eliminate this problem by posting frequently asked questions on your website. Having live chat and e-mail support on your website is another way to decrease the load on your phone support staff.
Your business website gives your customers access to your business 24/7 with very little or no increase in overhead costs. Even if you don't have an online catalog, having your information available allows the customer to at least look at their convenience.
For many businesses having a website means less customer support representatives which in turn means less expenses. Having a well designed website can sometimes even eliminate the need for the actual store. Goods could be shipped directly from the warehouse.
Make existing customers come back again and again
With your business websiteyou can easily start collecting information like customers mailing and e-mail address. Then it will be extremely easy to send out newsletters or postcards with your new products, special promotion and sales, etc.
Compete with the "big boys" It is often difficult to compete with a large store over the share of the local market. With the help of your website you eliminate that problem. You no longer have to worry about the size of your store or the number of customer support representatives. Online your website is your face and if it is built professionally it can easily generate better sales then even those of much bigger company.
Reduce information distribution cost
Practically every business distributes some sort of information...product sell sheets, technical specifications, catalogs, order forms, proposals, etc. A business website allows you to provide that information in real time when the customer needs it at almost no cost. In online business it does not matter if you are a one-man show or a 10,000-employee corporate giant; if you don't have a Web site, you are losing business to other companies that do.
Source
If you are unsure as to whether or not your business could benefit from a website, simply take a look at the following benefits:
Increase your sales
A well built ecommence stall will almost surely increase your revenue. Shopping online is quick and easy; now more than 20 million people shop online purchasing everything from books to computers to cars to real estate to jet airplanes to natural gas to you name it. Also, don't be so quick to dismiss your product as one that can't be sold online. Nowadays, there is very little that can't be sold over the Internet. If you can imagine it, someone will figure out how to sell it online.
Reach more customers
Having your business website will enable you to reach potential customers not only in your neighborhood or city but also nationwide and even worldwide. Your website will open never before seen horizons for your business.
Improve your customer support efforts
Many consumers now search for information online prior to making a purchase at a brick-and-mortar store; your Web site may be the first chance you have at making a good impression on a potential buyer. Having your contact information online will also benefit your business. Making it easy to contact your representative and get driving directions to your location will not only increase your sales online but will also bring local customers to your store or office.
Many customers ask the same questions over and over again. You can effectively eliminate this problem by posting frequently asked questions on your website. Having live chat and e-mail support on your website is another way to decrease the load on your phone support staff.
Your business website gives your customers access to your business 24/7 with very little or no increase in overhead costs. Even if you don't have an online catalog, having your information available allows the customer to at least look at their convenience.
For many businesses having a website means less customer support representatives which in turn means less expenses. Having a well designed website can sometimes even eliminate the need for the actual store. Goods could be shipped directly from the warehouse.
Make existing customers come back again and again
With your business websiteyou can easily start collecting information like customers mailing and e-mail address. Then it will be extremely easy to send out newsletters or postcards with your new products, special promotion and sales, etc.
Compete with the "big boys" It is often difficult to compete with a large store over the share of the local market. With the help of your website you eliminate that problem. You no longer have to worry about the size of your store or the number of customer support representatives. Online your website is your face and if it is built professionally it can easily generate better sales then even those of much bigger company.
Reduce information distribution cost
Practically every business distributes some sort of information...product sell sheets, technical specifications, catalogs, order forms, proposals, etc. A business website allows you to provide that information in real time when the customer needs it at almost no cost. In online business it does not matter if you are a one-man show or a 10,000-employee corporate giant; if you don't have a Web site, you are losing business to other companies that do.
Source
Monday, February 16, 2009
Welcome to iPixel Creative
Welcome to iPixel Creative blog.
iPixel Creative is a Singapore CMS Developer and Web Design Company. At iPixel Creative, we provides web design solution which helps your company stand out from the competitors. Our Solutions includes web design, website development, cms development, ecommerce solution and hosting solutions.
You can visit our website at www.ipixel.com.sg.
iPixel Creative is a Singapore CMS Developer and Web Design Company. At iPixel Creative, we provides web design solution which helps your company stand out from the competitors. Our Solutions includes web design, website development, cms development, ecommerce solution and hosting solutions.
You can visit our website at www.ipixel.com.sg.
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